Why Video Marketing is the Future

Online Video Marketing and Promotional Videos has been more sought after in the past 30 days, than within the past 30 years of television content. Business owners stand on a pivotal point in having to choose the right company to create their Video Productions. At Flash Forward Productions, we not only create engaging marketing videos but we assist in creating the a long-term roll out strategy of video content in order to deliver your message from brief to online execution.

The other important factor is the turn-around time of the marketing video, as alternative companies tend to take a long longer to deliver, whilst most lack the knowledge of subtly injecting the psychology sales in each video that is produced. Being the leading company in South Africa in the production of online marketing videos, we understand what social media fans engage with and most importantly, how to hold their short-lived attention span.

Video Marketing for Your Company

A promotional video is essentially a TV commercial for the Internet. But unlike a TV spot, an online video can be produced and distributed for a fraction of the cost. A promotional video can be posted on your website, shared via email and enewsletter, posted on YouTube and Vimeo, used as a video ad on a website like
Hulu, among many other things. And while you can reach a large audience on television, you can reach a much more targeted and relevant audience online, not to mention the potential for a viral promotional video that reaches millions of viewers for “free”.

The importance of selling products and services within the realm of video marketing is becoming more and more evident. Almost 50% of internet users look for videos related to the product or service before visiting a store and ensuring that your marketing video is at the top of the search platform in order to dominate a market. Companies who are utilizing video marketing are converting more than 45% of the average qualified leads and those utilizing video marketing for products, are seeing 25% - 35% higher sales than articles and written descriptions, as more consumers react to motion pictures than text. There many different types of Video marketing options to choose from, such as Corporate Videos, Animated Explainer Videos, Online Training Videos and Product demos, Video testimonials and Live Streaming.

The importance of selling products and services within the realm of video marketing is becoming more and more evident. Almost 50% of internet users look for videos related to the product or service before visiting a store and ensuring that your marketing video is at the top of the search platform in order to dominate a market. Companies who are utilizing video marketing are converting more than 45% of the average qualified leads and those utilizing video marketing for products, are seeing 25% - 35% higher sales than articles and written descriptions, as more consumers react to motion pictures than text. There many different types of Video marketing options to choose from, such as Corporate Videos, Animated Explainer Videos, Online Training Videos and Product demos, Video testimonials and Live Streaming.

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The Impact of Video Marketing in South Africa

Globally renowned Hubspot has dubbed 2017 “The year of video marketing.“ With the ability to stand out and communicate multiple brand messages across multiple online platforms with the same marketing video in South Africa has been a newfound realization for South African Advertising Agencies. A single Video can give the consumer a quick overview of the product or brand in a matter of seconds as well as offer a two way communication street for the consumers to converse directly with the company or advertisers.

The true benefit is video tracking allows agencies gain vital behavioral data from the users. With over 70% of people choosing a web video over reading text, for companies and agencies, this means that the consumer is more likely to purchase the product or service on offer. There are more than 8 million people in South Africa visiting YouTube and with advanced analytics, companies and agencies can now track exactly who is watching what, how long they’re watching for and advanced engagement with the video, while simultaneously increasing the brand’s visibility.

The Power of Promo Videos

One of the biggest advantages of promo videos is that they help you in reaching out to millions of people within a short time. Your video can also go viral and gain millions of views within days.

Imagine the benefits for your business. There is no other form of marketing that can offer such impressive results at such a low price. With audio visuals, you can easily pass your marketing message more effectively because this particular medium appeals to several senses. The use of sound and images elicits feeling and better understanding of the idea. Moreover, watching the message needs little attention and can retain people who would have otherwise opted for other things.

Promotional videos and marketing videos also increase the duration that a person spends on a web page. Your target audience will remember what they saw and heard unlike other marketing methods. This is the best way to present your products, service and explain how they work. Today you can use social media and emails to distribute your videos.

Past research shows than more than 79 percent of people who use the Internet frequently watch various marketing videos. This makes this a powerful medium, and if it is well packaged and used effectively can work wonders for any company.While using search engine, Internet users check what all is listed on the second page of the results. Mostly, promo videos are give much higher priority than pictures, text and audio files thus giving you a much better chance to pass on your marketing message. By adding a marketing video to your website, you can help it rank high and make your company more noticeable.

One of the best advantages of video marketing is that videos you create will last for years and will get you more exposure with time. Usually ads die out within a short time, but opposite is true with viral videos, so you will continue to reap benefits for years.

Why is video marketing so hot?

Today people are hungry for information, but want that fast. So they’d prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text. Moreover, videos also help businesses in communicating their important points to their target audience in very little time.

Another plus point with videos is that you can not only place them on your website but anywhere on the Internet to get maximum online exposure! Many websites such as Vimeo and YouTube get millions of hits a day. Best of all, your marketing videos can also be optimized to rank on the top of search engine result pages, giving your company an instant exposure to millions of potential buyers.

Just imagine somebody from your local area searching your type of service and product on Google and …then suddenly your promotional video pops up! They’ll immediately click on it for more info.

Why Choose Us

Our innate objective is to assist brands and businesses achieve their marketing goals. We believe that videos are produced to relay emote messages in order to deliver results! Our Video Production Company produces world-class content that is effective in driving action by creating video productions based on targeted strategies that connect with the target audience.

Our Award winning video production company is run by a team of immensely experienced and trained professionals that’ll assist you in crafting a video strategy with appropriate targeting, messaging and tactics to drive sales and achieve clear ROIs. We produce customized high quality videos to suit your business objectives; from deep research, finalizing the creative approach and script writing, to high-end video production and post production, our team is well-equipped to execute any brief with perfection.

our working processin 3 simple steps

Video production can be a daunting task but at Fast Forward Productions, we like to keep things simple & straightforward...

Concept Development

•Client Briefing
• Creative Brainstorming
• Scripting

Content For Production

• Pre-Production
• Planning
• Filming

Post Production

• Editing & Animation
• Music, Voiceover & Sound
• Delivery to Client

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