Why Product Promo Videos are the Future

Product Promo Videos have been more sought after in the past 30 days than within the past 30 years of television content. Business owners stand on a pivotal point in having to choose the right company to create their video productions. At Flash Forward Productions, we not only create engaging product promo videos, but we assist in creating a long-term roll out strategy of promo video content in order to deliver your message from brief to online execution.

The other important factor is the turn-around time of the promotional video, as alternative companies tend to take a lot longer to deliver, whilst most lack the knowledge of subtly injecting the psychology of sales into each product promo video that is produced. Being the leading company in South Africa in the production of product promo videos, we understand what social media fans engage with and most importantly, how to hold their short-lived attention spans.

Product Promo Videos for Your Company

A promotional video is essentially a TV commercial for the Internet. But unlike a TV spot, an online video can be produced and distributed for a fraction of the cost. A promotional video can be posted on your website, shared via email and e-newsletter, posted on YouTube and Vimeo, used as a video ad on a website like Hulu, among many other things. And while you can reach a large audience on television, you can reach a much more targeted and relevant audience online, not to mention the potential for a viral promotional video that reaches millions of viewers for “free”.

The importance of selling products and services within the realm of product promo marketing is becoming more and more evident. Almost 50% of internet users look for promo videos related to the product or service before visiting a store and ensuring that your promo video is at the top of the search platform will help your business dominate the market. Companies who are utilizing product promos are converting more than 45% of the average qualified leads and those utilizing product promos are seeing 25% - 35% higher sales than articles and written descriptions, as more consumers react to motion pictures than text.

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The Impact of Product Promo Videos in South Africa

Globally renowned HubSpot has dubbed 2017 “The year of video marketing.” The ability to stand out and communicate multiple brand messages across multiple online platforms with the same promotional video in South Africa, has been a newfound realization for South African Advertising Agencies. A single promotional video can give the consumer a quick overview of the product or brand in a matter of seconds as well as offer a two-way communication street for the consumers to converse directly with the company or advertisers.

The true benefit is that promotional video tracking allows agencies to gain vital behavioral data from the users. With over 70% of people choosing to watch a promotional video over reading text, for companies and agencies, this means that the consumer is more likely to purchase the product or service on offer. There are more than 8 million people in South Africa visiting YouTube and with advanced analytics, companies and agencies can now track exactly who is watching what, how long they’re watching for and advanced engagement with the promo video, while simultaneously increasing the brand’s visibility.

The true benefit is video tracking allows agencies gain vital behavioral data from the users. With over 70% of people choosing a web video over reading text, for companies and agencies, this means that the consumer is more likely to purchase the product or service on offer.

There are more than 8 million people in South Africa visiting YouTube and with advanced analytics, companies and agencies can now track exactly who is watching what, how long they’re watching for and advanced engagement with the video, while simultaneously increasing the brand’s visibility.

The Power of Promo Videos

One of the biggest advantages of promo videos is that they help you in reaching out to millions of people within a short time. Your promo video can also go viral and gain millions of views within days.

Imagine the benefits for your business. There is no other form of marketing that can offer such impressive results at such a low price. With promo videos, you can easily pass your marketing message more effectively because this medium appeals to several senses. The use of sound and images elicits feeling and better understanding of the idea. Moreover, watching the message needs little attention and can retain buyers who would have otherwise opted for another business’ product.

Promotional videos also increase the duration that a person spends on a web page. Your target audience will remember what they saw and heard unlike other marketing methods. This is the best way to present your products and services and explain how they work. Today you can also use social media and emails to distribute your videos.

Innovative technology has allowed cheap production of promo videos because hardware such as editing suites, cameras, and other important items are now available at cheap rates. Many companies are now offering promo video production facilities at affordable prices to businesses. The use of promo videos also helps you in winning the trust of audiences because they understand that it takes time and effort to create these product video messages. This also creates an impression that the company is serious and cares about their image and wants to capture attention. As you know, success starts with the first impression that your target audience has about you, and this is the best way to create a favorable image.

Past research shows more than 79 percent of people who use the Internet frequently watch various product promo videos. This makes product promo videos a powerful medium, and if they are well packaged and used effectively, they can work wonders for any company. Videos are given much higher priority than pictures, text and audio files thus giving you a much better chance to pass on your marketing message. By adding a product promo video to your website, you can help it rank higher and make your company more noticeable.

One of the best advantages of product promos is that videos you create will last for years and will get you more exposure with time. Usually, ads die out within a short time, but the opposite is true with viral videos, so you will continue to reap benefits for years.

Why promo videos are so hot!

Today people are hungry for quick and easily consumable information. They’d prefer to spend 2-3 minutes watching a promo video than spending 15-20 minutes reading some text. Moreover, promo videos also help businesses in communicating their important points to their target audience in very little time.

Another positive with promo videos is that you can not only place them on your website but anywhere on the Internet to get maximum online exposure! Many websites such as Vimeo and YouTube get millions of views a day. Best of all, your product promo videos can also be optimized to rank on the top of search engine result pages, giving your company instant exposure to millions of potential buyers.

Just imagine somebody from your local area searching your type of service and product on Google and…  then suddenly your product promo video pops up! They’ll immediately click on it for more info.

Why Choose Flash Forward

our working processin 3 simple steps

Video production can be a daunting task but at Flash Forward Productions, we like to keep things simple & straightforward...

Concept Development

•Client Briefing
• Creative Brainstorming
• Scripting

Content For Production

• Pre-Production
• Planning
• Filming

Post Production

• Editing & Animation
• Music, Voiceover & Sound
• Delivery to Client

Quote Options

Work Within Your Budget

At Flash Forward we work in alliance with your budget. We have implemented a very unique variable quoting system that gives you the choice to decide. Whether you go with our Premium, Standard or Budget option, we will be able to tailor our quotations to accommodate your budget requirements whilst still maintaining the finest level of production quality.

Meet The Team

Flash Forward consists of a young highly talented team of experts in their fields; from multi-award winning directors and producers to cinematographers, camera operators, editors and animators. Every member of our team understands the uncompromising standard of quality that Flash Forward represents and while it is imperative for us to ensure client satisfaction with every project we deliver, so too is it imperative that every project we release meets our company standards, in order to maintain our national reputation as one of South Africa’s Top Video Production Companies.

With the latest state of the art equipment, our team of industry experts will execute your production from concept to completion at world-class standards. From brainstorming, storyboarding, scripting and pre-production all the way through to production and post-production, we have mastered the art of motion picture and storytelling across all genres and platforms. Our innate ability to construct emotionally engaging content that keep audiences intrigued or drives viewers to take action, is what sets Flash Forward aside from all video production companies in Johannesburg.

When looking for a video production company, it is always a good decision to keep everything under one roof instead of relying on multiple different providers across different genres of video production to all come to the table and deliver. By offering a magnitude of service offerings, Flash Forward’s crew is able to take care of each and every aspect of the project, ultimately giving clients peace of mind knowing that they can deal with one point of contact and still receive a final product of the highest quality.