If there’s one thing people respect, it's an organisation whose people have a spirit of resilience and innovation. Being able to quickly embrace change with such a great leap can position your brand in favourable light among your audience. In addition to being a leading example in your industry, hosting a virtual event helps you improve your brand strategy as more people are drawn to fresh and new experiences like this.

This is your chance to turn your attendees into subscribers who will eventually become customers and then brand ambassadors. Virtual events have the potential to get that whole process going at a faster speed by virtue of every action taking place online. You can also get creative and run pre-event brand activities online that can build hype towards the event and continue after. At the end of the day, taking your live event virtual is about more than generating revenue and delivering the training your members need. It’s about transforming your association and creating blended offerings - attracting people who want to be there in person and opening the door to those who otherwise would be unable to attend. That’s how you can get through the crisis that’s at our doorstep now and thrive down the road.